Comment Re:Sounds like a great way to get people to cancel (Score 1) 298
You could very well be right. Amazon generally seems pretty sophisticated with this sort of thing. At the same time, though, everyone blunders at times and the comments on HuffPo were full of people claiming they'd be happy to pay as much as $200 for Prime. So I could also see them having done some sort of market research and deciding that people like that were their target demographic for Prime and forget people like me. I still think that'd be a poor idea though. As people have noted, Prime is a leash. I do almost all of my online shopping on Amazon these days. That'll change if I don't have the incentive to maximize the value of Prime. I might be poor, but I do shop online and will continue to do so. Seems to me it'd be better for them to cement my brand loyalty, which a price hike at all will not do at this point. I /might/ not have noticed or cared about $5 without this announcement. With it? I've definitely thought about what value I get from Prime and will not be keeping it with a hike of any sort.