Or I should say, walking around Wal-Mart looking for/wearing t-shirts with their favorite rockets on them.
Of course, those shirts will have the RFID tags in them tracking them around the store, but that's a different topic all together.

Every product that I've ever bought from SonicBlue has been malformed and returned to sender.

The technology sounds cool, but I'll probably wait until it's available from another vendor.