She only lost money because she had to hire other people. She had figured she would be fine if it was just her and her employees making the cupcakes. There's 8,500 people she's marketed to and with even a small fraction of returning customers she'll make her money back rather quickly. If around 5% returned just once or even a half of a percent returned several times, she'll still come out ahead in the end. It looks like her cheap marketing tactic just turned into an expensive one, but it'll still give her good numbers in the end. I would be ecstatic if that happened to me, but complaining about it gets you even more business.

If you've purchased borderlands on steam, you should have a code for it.

That's exactly what I was thinking.