"Pirates" are in fact paying for some content by exposing themselves to product placement in movies and TV-shows. Anheuser-Busch doesn't care whether the viewer sees their product "legally" or "illegally", as long as they see it.
In fact, I have personally even downloaded (illegally!) some superbowl commercials intentionally for my viewing pleasure! I'm pretty sure the copyright holders don't really mind though. Or if they do, they are mentally insane.