Where in the world did he get the name "Hip-e". I can just see the business meeting on this:
Suit.A - "Well, it's supposed to be for young people."
Suit.B - "I heard my son use the word 'hip', but I don't think it was an anatomical reference."
Suit.A - "Brilliant, integrating slang into a product targeted to a teen audience increases sales tenfold! Or was that giving out free t-shirts?"
Suit.B - "We still need to make it more comparable to an iMac though..."
Suit.A - "Well, I guess we can throw a random vowel in front, they already took 'i'."
Suit.B - "No, in the spirit of being 'hip', we'll put our random vowel in the END! Crazy, no?."
Suit.A - "Completely, so, we have Hip-_."
Suit.B - "Well, 'e' is right before 'i', and it begins electronic..."
Suit.A - "Hip-e, excellent, and kids these days just love hippies, which increases sales tenfold!"
Suit.B - "My brain just turned into a turkey! That increases sales tenfold!"