If you can determine the reason for their resistance to good policy, you could work to make it as painless as possible to comply. I can imagine a person would be unwilling to hand over their laptop if they feared the process taking too long, or surrendering privacy, or even exposing unethical or unlawful uses of the system. Obviously the last example opens up a whole different set of issues but it shouldn't be too hard to mitigate their fears in the other cases through education and/or savvy use of technology.

You need to talk to some insiders in retail before you go off thinking 50% is a typical margin on games (and consoles). I own a video game store and the margin on NEW games maxes out at 20% but usually hits around 12-15%. That's GROSS margin. I still have to account for shipping and for the cut for the credit card/debit transaction providers.

Now new CONSOLES is even worse. The margin is 5% or less. We usually lose a little money selling new consoles.

Talk about taking risks. Try operating a video game store that trades in used goods. It slays me that the publishers can even THINK that the used market is damaging their profits. They obviously never took an economics course. Secondary markets drive demand (as most people here know and have indicated) for products and give people the opportunity to lower the risk (cost) to try some games they would otherwise never buy.

Oh and we DO promote games too. I spend OUR money advertising games to try to get people interested in coming in and trying them out and (hopefully) buying them. We let people try any game (and encourage it) before they buy so they know they're getting something they'll like (Halo Wars being a good example of something that didn't meet expectations). The relationship between [new and used] video game retailer and video game publisher is not parasitic as some of them would like to portray, but symbiotic. I for one hope that relationship continues well into the future.

-- Taz

The object to which you are referring is most likely the OTHER SRB. I thought you meant the sun at first but saw the distinct small glow cross the screen right at the 3:32 mark. It's glowing because even after separation, the boosters are still alight (no real thrust of course). You even see flames emitted later in the video as it's approaching splashdown. -- this is my non-sig