Submission + - Sony shifting PS3 marketing to focus on Blu-Ray (ft.com)
Tabernaque86 writes: What started as a "optimistic" joke on the price of the PS3 and it's Blu-Ray capabilities, Sony is now using the joke seriously. Kaz Hirai, president of the games unit, is trying to use the fact that it's a "great Blu-Ray player" as a focusing point for Christmas sales.
