- The movies used to be a reasonably affordable night out for the family. It no longer is. High ticket prices and even higher snack prices easily drive a night out for a family of 4 to $60 - $80 or more. For a movie? Less expensive matinees at least get into the realm of reasonableness.
- The experience inside the theater is usually less than pleasant. The move starts 20 minutes after they say it will to bombard you with add. Many folks, all of which think they are the center of the universe, talk or text on their phones during the movie, ruining the experience. Again, matinees help since there are usually fewer people, but still.
Second is the home entertainment experience.
- It's more and more common place for people to have large, flat screens in their house. It's not a cinematic experience, but it's close enough that it outweighs the aggravation of the theater.
- It used to take a year or more for movies to finally hit the movie channels and then to DVD. Now they're available in a few months on the movie channels or NetFlix or other provider. Heck, you can reserve movies on NetFlix while they're still in the theater. And you KNOW that summer blockbuster (or stinker) will be readily available in time for your Holiday shopping. You wait, at most, a few months before you can see anyway.
What has evaporated is the incentive to actually see it in the theater. The experience.