Comment Re:Fencing (Score 1) 196
Actually, Visa USA was big into trying to roll out smart cards as well. I used to work for a start-up company that had a loyalty application to be used on the smart card, though we never got out of the pilot phase (for Target most notably). Visa USA's big push was because of the increased security, and hoped that loyalty would be the killer app to get it out in the marketplace.
