The image of Budapest was the first time I had heard of these images, but after seeing these 2 links to previous photos like it I more than angree that the images in those 2 were far more interesting and well done than the one with major sponsorship.

The subject matter is quite dull, you're right there. The thing that did impress me was the ability to zoom anywhere in the image. Fully zoomed out the scenery looks like it's filled with trees and small nondescript buildings etc, but upon zooming in you can find that what looked like an empty field actually contains a playground with adults watching their children playing. You can even make out the license plate #'s on parked cars, where fully zoomed out you can't even see the cars...I personally found this interesting and worth the look, but then again I didn't have to download anything to view this...I might not have bothered without knowing what I would see beforehand.