Some of it blew over my head, but other bits were very interesting. In the article, he explains physical, paging, and virtual memory usage - and my favorite, the only REAL way to calculate what the size of your paging file should be! (How many opinions have you read on that one?!)
If you're curious, here is the short version of how to calculate your needed paging file size:
Hope that helps! I suggest you read the rest for more info on this approach.
Two words: SEO.
Oh wait, that's one word. You could say the same thing about a unique domain vs. a sub-domain. Sub-domains feel longer and can confuse some people. ("Huh, I don't use w's?" "It's a web site?")
A locally-named domain is easier to recognize, easier to type, more unique, etc. Even the fact that the name appears to be local makes it feel much more "friendly" to the person that sees the sign for the first time. The only challenge to either of these approaches is cities like Springfield, Auburn, Portland, or others that can be found in multiple states.
Live within your income, even if you have to borrow to do so. -- Josh Billings