Consumers are being had, a large single entity controlling distribution is not a good thing for you. If you look at how Dell buys components it shares its component sourcing among a variety of manufacturer, it buys more cheap ones than expensive ones however it ensures that competition remains.
From a technical perspective Netflix can limit content based upon your location. No if or buts. Netflix don't limit your content for a couple of reasons.
1 It makes their service more attractive.
2 Technically it may require changes to their infrastructure and software stack. (but its not difficult)
3 They are well aware of the first mover advantage.
4 You subscibe and authenticate.
5 Your money come from a country
Netflix know that in the future they will limit by geographical location and the reason for this is simple, licensing and profit, but first any hint of competition should be eradicated.