Comment From Amplify: Yes, it's old content in cache-land (Score 1) 101
Hi, I’m the editor of Amplify.com. We purchased our domain name in February 2012 and took ownership of the site in July 2012 for use as our company's home page. Prior to that, the domain was used by its previous owners as a social-sharing site. As a result, some old content dating back to the previous domain ownership still shows up as cached on certain search engines. Amplify Education, Inc. did not produce the cached content in question nor do we in any way endorse it.
We’re working with Google and other search providers to make sure caches of our site are up to date. In the meantime, we apologize to anyone whose attempts to locate information on amplifying donkeys resulted in a negative browsing experience.