Depends on your point of view. If you're a customer, the point of a pod is to make you a cup of coffee. But in Keurig's eyes, the point of a pod was never to make coffee, it was always to make a profit on each pod sold.
However, third parties figured out how to make pods, too, and none of them paid Keurig royalties for doing so. This upset Keurig greatly. So they came out with Keurig 2.0, with a built-in Genuine Keurig Pod Detector (an LED and photo transistor that detects Keurig's invisible ink printed on the pod's foil top.) This invisible ink thwarted the evil third parties pods by reporting to the coffee maker's owner that "no valid Keurig pod was detected". This of course made all the coffee drinkers go back to buying Genuine Keurig Pods, making Keurig profits go up again.
Except it didn't. The day after they came out, enterprising coffee drinkers figured out this nonsense and simply taped an old Keurig label onto the detector, and continued using their third party pods. Some third party pod makers provided a free clip-on reflector printed with the invisible ink that fit over the detector. And all the blogs were atwitter with the Evil that Keurig had wrought with Keurig 2.0. The demise of the company was predicted, buckets of tar and feathers were gathered, and the peasants grabbed their pitchforks and torches.
Except that didn't happen either. Most people got on with their morning coffee, Keurig looked stupid for a while, and the whole tempest in a teapot blew over.