Which web browser would you like to install?
[x] Internet Explorer (Recommended)
[ ] Firefox
[ ] Chrome
[ ] Opera
Or even worse...
Choose your installation type:
[x] Standard (Recommended)
[ ] Custom (For advanced users only)
Most people would choose the standard option. Either because it's automatically selected, or because it says recommended, or because custom sounds scary, or simply because the user just wants to get a web browser and just hits "Next".
If all the world's economists were laid end to end, we wouldn't reach a conclusion. -- William Baumol