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Comment Re:Well, duh... (Score 2) 210

I would say they sell access to you for advertising. As an advertiser, you designate how many people you would like to targeted for your adverstising, based on your requested triggers/demographics. Google takes your order, and presents the ads to their users. It's not like they take the order, and then present the infomation to the advertiser to be used. They (Google) take the request and serve the ads provided by the advertiser to the people that they decide should see it based on the information that they (again Google) have.

Games

The Problems With Porting Games 330

mr_sifter writes "There's a large lexicon of monosyllabic, four-letter words for describing something you don't like — but only PC gamers use the word 'port' with such a fervent degree of repulsion. Common complaints about console ports include meager graphics options, dodgy third-person camera angles, poorly-thought-out controls and sparsely distributed save points. In this feature, Bit-tech talks to developers of games such as Dead Space, Red Faction and Tales of Monkey Island to find out why porting games between the three major consoles and the PC is so difficult. Radically different CPU, graphics and memory architectures play their part, as do the differences in control methods and the rules Microsoft, Sony and Nintendo set about how games should work on their systems."
Businesses

The Press Releases of the Damned 176

Harry writes "Once upon a time, Microsoft said that Windows Vista would transform life as we knew it. Palm said its Foleo was a breakthrough. Circuit City said firing its most experienced salespeople would save the company. And Apple said that Web apps were all that iPhone owners needed. I've collected the original press releases for these and other ill-fated tech announcements, and annotated them with the facts as they played out in the real world."
PC Games (Games)

The Challenges of Class Balance In MMOGs 209

Karen Hertzberg writes "Balancing classes in MMOGs may be one of the most daunting challenges of the industry. Few games are immune, and no game has ever claimed complete, perfect balance. So how does a developing company deal with the ever-impending demand to keep their games fair in both PvE and PvP environments? Ten Ton Hammer spoke with four industry professionals about the issue in an effort to glean some answers. Age of Conan's Craig Morrison said, 'It is part science and part intuition and experience, I think. We do, of course, have all the ... "spreadsheet" work in the back-end and development tools that calculate as many of the parameters as possible. On top of that, though, you then have the knowledge and skill of the designers involved. Working with a system, you have the general overview of how things interact and how players tend to behave in your game. Sometimes nothing beats spending time in the game itself and actually seeing how the players have been using the skills and abilities you have provided for them. Players are nothing if not inventive, and they never cease to surprise designers with their ingenuity, so it is vital that the designers are also watching and learning themselves.' "

Feed Polar Lakes and Global Warming (wired.com)

Previously undiscovered lakes under Antarctica may help improve our understanding of the interaction between global warming and the melting icepack. Plus: New climate accord sought. By the Associated Press.


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