'Sales and marketing budgets are astronomical because the expenses pay off more than investments in product.'

Ah, so textbooks are the same as 'enterprise' software then...

Is Fred Brook's "The Mythical Man-Month".

A better question is- do the results of voluntary genetic testing fall under the ' full disclosure' clauses in your typical health insurance policy? You know. The clauses under which you agree to disclose anything that you, or a generic but legally 'reasonable' version of you might have some bearing on your policy.

Not so much of an issue in Oz, where private health insurance works very differently than in the US. Might be more of a concern for those dwelling across the Pacific...

I didn't read anything that said we were losing our capacity to think innovatively. In fact, the article makes a point of the showing what might be considered the opposite - that the brain patterns demonstrated when Googling and surfing the internet were associated with making sharp decisions. What the author of the study articulated was a theory that this was in conflict with concentrated calm retention of knowledge like reading a book or memorizing a million and one routes through London.

What the article didn't expand on was why this might be very bad. Unless you think that someone is going to take away your GPS or the Internet then it doesn't matter any more than inventing the written word put story-telling as a means of retaining history out of business was a bad thing. Surely that train of thought would rely on the notion that something very very bad was going to happen to the world and at that point I fear that the skills you would need were lost generations ago by the vast majority of people. Surely the author is not suggesting that the fact that the vast majority have almost certainly lost or at least have diminished the patterns of thinking that supported primal hunter-gather life was necessarily a bad thing for our evolution?

Well that would be until Skynet takes control, anyway.