Amazon is a giant now, but so was RadioShack back in its prime time. RadioShack is struggling now, because they did not adapt their retail stores to new consumer needs. Adaptation is necessary. What is a business' number one resource? People. This is important, because Amazon is huge and the majority of the population are well aware it exists. How does a well known company get more clients? By predicting their specific needs. Smartphones collect data that can be used to predict these things. Google has this figured out, and make money by referring customers, and not by selling any products. Amazon already has invested in mobile technology via its Kindle series, so a logical step would be to expand to cell phone technology so they can start their data mining.

Microsoft is no 'hero' in this story. A large percentage of the bots on the bot net are unknowingly infected users. And the number one used, and most widely regarded as an unsecure operating system? I'm sure MS has no problem taking down large bot nets, probably using thier own known security holes to gain access and secure against unknowing, infected users. What's stopping them from monopolizing on this? Time. Microsoft is holding out on patching holes to seem like the knight riding in with +4 shinning armor to make their efforts ucrative.