Facebook is the default tool for many international interactions. They are solid with 40+ and have a population connected with wealth which is why they have money. Mega-corps aren't agile, they can't shift like small companies. Because of this the smart choice for a mega-corp is to just buy huge stakes in each popular service for each generation. Do what Large Corporations have done for generations. Let the small companies innovate and then buy them out. The assumption that you can repeat your luck because you can throw a ton of money at it is why so many Microsoft and Google started projects in the last 20 years have failed. Admit you aren't cool anymore. You're the man. Exploit your leverage and power in the ways that work instead of throwing away all your assets to be the next Verizon/Yahoo.

... or in 30 years after Boston Dynamics patents expire and we have the reasonably sized fusion reactors that we've been promised for like 50 years...

I was a paid Pandora user for years. When they changed up their software they removed functionality which had worked well related to adding songs to a station to enhance the selection into multiple genres. Their player started crashing on my phone and their customer support was non-existent. They had no place for me to tell them what was my challenge (I've forgotten all the details by now) and so my only recourse was to cancel my subscription and switch to a different provider. Still don't like Google Music's station functionality nearly as much, but it works...