In addition, revenue for the entire fiscal year 2016 was lower than fiscal year 2015.
And it's noteworthy (as the article mentions, it's the first time sales have fallen in fifteen years). I just don't take it as a sign of Apple's impending doom, or that they're doing something inherently wrong.
They are quite profitable, they won't be returning to something they already are.
Yeah, that was poor wording on my part. I meant to say something more like "sales growth". Q1'17 improving over Q1'16 (and maybe Q1'15, who knows).
Apple chooses their end of year to come shortly after the introduction of new phones for a reason, it lets them manage their Q4 revenue and earnings in orderto make their numbers without pulling too much revenue into Q4 from the next year. Tim Cook is about managing Wall Street, they don't forecast more than a quarter out and make their forecast when the quarter is already 1/3rd done.
Thanks for helping clear that up a bit.
there is going to be an end high priced, high margin phones.
Maybe? Pundits have been declaring inexpensive, "good enough" phones to be the death of high-priced phones for years, and even as mid-priced, high-quality flagship phones have appeared the iPhone's share of market and profits has been strong. I agree there'll be an end, but probably only once the smartphone itself is pushed aside.
Indeed it may well be that the idea of carting around a phone with a screen disappears as completely as carting around a music player did. Amazon and Google think they can wean us away from carting phones around in our homes and I think they'll succeed.
You're totally right. From what I hear products like Alexa are pretty impressive, and as everything becomes more connected- hopefully with fewer problems than we're dealing with now- and more functions are offloaded to AI assistants there'll definitely less reason to have a phone on hand. I don't think Apple's oblivious to that either. Apple's positioning Siri more forwardly and the Watch has room to grow. One Alexa on your wrist (or in your ear or on your glasses or hell let's wear Star Trek communicators) is better than several scattered around your home.