Comment Re: Zipcar (Score 1) 47
I suspect a lot of those 650k customers were just paying the monthly fee and rarely using the cars if the overall yearly revenue was only circa £50M. The local car club where I live is CoWheels and it seems to be doing ok and currently expanding, so there's definitely a market for this.
The main limiting factor for car club coverage is population density. For it to work you really need a good few cars within a few minutes walk of your home, and have good public transport. I have 5 cars available within a short walk of my flat. You also need to do the bulk of your travel by some other means (bus, train, cycle etc) and just use the cars for irregular trips. Probably the couple you describe don't live in an high density urban area so don't have a great choice of cars. I gave up my car 4 years ago and have saved a pile of money, but it only works because I live fairly centrally in a big city. Don't know why ZipCar have failed when other clubs are clearly making it work.
The main limiting factor for car club coverage is population density. For it to work you really need a good few cars within a few minutes walk of your home, and have good public transport. I have 5 cars available within a short walk of my flat. You also need to do the bulk of your travel by some other means (bus, train, cycle etc) and just use the cars for irregular trips. Probably the couple you describe don't live in an high density urban area so don't have a great choice of cars. I gave up my car 4 years ago and have saved a pile of money, but it only works because I live fairly centrally in a big city. Don't know why ZipCar have failed when other clubs are clearly making it work.