I think money is a red herring in all this. Anecdotes and surveys have shown that what people want is convenience and they are prepared to pay a fair and reasonable sum to get it. Forget the 1% that will drive round town looking for an unsecured wifi and concentrate on the 99% that will happily pay an ISP a fair sum for the convenience they offer. The best model for content distribution can be seen every time you call up Google and are given instantly at no cost anything you search for. Like the better mousetrap argument, if the entertainment industry did the same - enter name of movie, song, TV show and click PLAY - the world would flock to its door. But what do we get from them? I posted this in The Register describing a Media Biz competitor to Google, which I think sums up their half-witted handling of internet distribution:
Welcome to RACQUETS, the great new alternative to Google. We promise to bat your searches back and forth until you have no money left. Enter your search term and have your credit card ready!
- You have entered 9 words. The cost of your query will be $99.99. Read these conditions then call a premium number on your cellphone at peak time and wait a while if you do not want to continue; otherwise your credit card will be automatically charged shortly after you have finished reading:
1 - Your search term, the displayed results, all your family photos and any rectangles with rounded corners will become the Intellectual Property of Bagman Extortion Racquets inc. If you look at them we will sue you.
2 - Your eyes will be tracked as you read the results. If you want to read them again you will be charged again, and again for successive views of all or any part of the results. If you remember results we will sue you.
3 - You are not permitted to read results aloud where others might overhear, or leave them on the screen facing a window. If you do we will sue you.
4 - You are not permitted to copy results to your hard drive or a usb stick or the cloud or your brain without paying Bagman Extortion Racquets an extra fee. If you don't cough up we will sue you.
5 - Failure to comply with any of the above will result in immediate disembowelment without anaesthetic, together with a fine of $666 for each of the bits and bytes involved. We will not tolerate online piracy. Piracy is theft. Piracy is evil. If we run short of caviar in our penthouse garrets we will sue you. Stop Online Pirac ...
8 - You have now exceeded the time limit for this search. Your credit card will be charged again. Our legal advisors (Fuckyou Fuckwit & Payme) have noted where your children go to school. This is to ensure that our service is not abused by pirates. If your children sing Happy Birthday we will sue you.
9 - You have failed to cancel the search so your credit card will be charged again. To stop further automatic payments every 13 seconds go to a library computer in a nearby town, load this page and press CANCEL (Windows Vista only, 0200-0215 local time). If you succeed we will sue you.
-------- Be a HIT MAN with RACQUETS! --- --- HIT the online PIRATES!! --------
RACQUETS had three searches on its very first day, two from bored cats and one from a very fat Bluebottle. Analysts warn Google to beware of this ground-breaking, polished commercial challenge to its airy-fairy hippy business model. The Media Industry warns that if the human race continues to communicate amongst itself without paying the MAFIAA extortion money it will do its damnedest to prove the Mayans right. And finally a Mayan pops up and says that a more accurate analysis shows that only the Media Industry will end in 2012.
So, yay to Y Combinator. Anything, but anything has to be better than the current system, which frankly is little more than a gangster protection racket.