Bull and shit. These devices are built around the concept of marketing and what better way than to listen, record, and categorize what people are saying about themselves and watching. These devices work in conjuction with every other "smart" device out there managing your life so you dont have to while steering you into a false of security. limiting your choices through the illusion of convenience, and sacrificing privacy. If you look at what your mobile phone does already, this is the next logical step right along with smart fridges, thermostats, vacuum cleaners, and camera systems that cover you from your home to anywhere you might be going.