Re:The Yen Is Mightier Than... (Score 2, Interesting)

Actually mate, the Yen appreciating like that can be a bad thing for Sony. It makes exports more expensive - e.g. if it were 110 Yen to 1 dollar now and it appreciates to 100 yen to the dollar (if the yen is worth more you get less yen for a greenback) it will cost more dollars to be able to afford the PS3 (or any other Sony product) priced at 40000 Yen.

This gives Sony them two choices
1. reduce their margins, which are already tight compared to the competition, and hope that their reserves can allow them to ride the wave of the mighty yen
2. hope that people outside the land of the rising sun will cough up the extra $ to buy their little toys (and this won't just affect PS3).

The fact is that the rising Yen and falling $ will give Micro$oft an edge in pricing both at home and on exports.

Price will be a big thing in the coming months, and exchange rates will have a lot to do with who comes out on top. Niether Nintendo or Sony have finalized their pricing, and I expect that they are hoping the Yen will fall between now and release date so that they can price lower.