The Kodak story is a classic tale of a company taking the companyâ(TM)s point of view on their products, and not the customerâ(TM)s.
The customers didnâ(TM)t care about film. They care about photography, capturing memories. When a better way to do that came, they went to it.
Fossil fuel companies are committing a similar mistake today. Customer donâ(TM)t care about fossil fuels. They care about turning the lights on and getting to their destination in a car. A cheaper alternative to fossil fuels has arrived. And fossil fuel companies follow Kodak to irrelevancy if they donâ(TM)t offer what customers want.