Better question, what are u smokin? (Score 1)

"Obviously there is an 'on-demand' aspect, but really." - Are you for real? This is the crux issue and its HUGE. Free, on-demand music does not exist ANYWHERE, period. This is not radio, this is access to every song in Universal's music library at the moment you want it. Try that with radio. For that matter, try that with internet radio. Or satilite radio. You wont find it. In todays music market, music is distributed in one of two ways - free with no user control or pay-for-use, on demand. This offering combines the free nature of radio with the on-demand element of download and subscription offerings. This is new, its innovative, and its definitly not radio.