As someone who lives in a rural area, I can tell you that WiMax is big business here. DSL is slow and limited to near a CO (6Mbit by Bell really). Cable is quite fast (100+ megabit, I get 130-160 down and 11 Mbps up on my 100 Mbit package). This only works if youre in town or on the highway. Once you get into cottage country or even some main rural roads, they have nothing. Seeing WiMax Ubiquiti gear hanging off rural homes is quite common. We have a dozen towers or so surrounding our county that residents cant hit and can achieve up to about 10 Mbit for around 80-90 dollars per month (unlimited bandwidth). Not great, but usable.