Re:Hmm... (Score 1)

You are exactly on target. The real action is in business peer-to-peer doing perfectly mundane things with huge avoided cost ROI's (check out Commerce One doing [yawn] supply chain. The retail guys get the buzz (and if they ever make a profit.....) and have the good-looking sites, but they are fading as a share of the game. Proprietary stuff like net.data is what makes the big wheels turn, and they could care less about the elegance of it all...