These guys have their head so deep up their asses they don't even understand the problem. The problem is that an album shouldn't cost $15 (or a $20 CD) with only a small amount (say, $1) actually going to the band while the rest is pocketed by the label. I realize labels need to market and produce albums, and that's how they justify their huge share of a sell. But when you look at their annual profits, clearly most of the money isn't spent.
The small bands are doing just fine self-producing albums in a home studio and sell them online DRM-free for $5 (while pocketing most of that amount). Sure, the big bands will want an overpriced producer, record in an overpriced studio, and market their albums on huge billboards. But small bands don't need that. I LOVE spending $5 on a small band's album, as an incentive to them. I rarely buy big band albums, except when there are on sale or that there's a huge production and added value (like a making-of or some sort of documentary for instance).
The problem is not pirating. The problem is that music is overpriced, so people pirate it. Or, like me, people don't like, as a principle, spending money when I know that most of it will NOT go to the band. And they also need to remember that every single DRM to date has been defeated. Stop pissing against the wind.