Same as manned spaceflight - the glory days have gone.
This is 300 foot long. The Graf Zeppelin of 1928 was 776 feet long with a useful lift of 60 tonnes.
The Hindenberg was even bigger.
As soon as I saw the picture of it, that's exactly what went through my mind as well. They claim in the write-up that they're some kind of revolutionary fusion of different technologies...it's just a modern blimp with turbofans for thrust and some fins for directional/pitch control. Nothing new to see here, and not even very big when compared to craft of similar nature.
Even more importantly, it's a solution in search of a problem. They originally built it for the military...which means "we thought they'd buy it from us, but they just laughed so we need someone else to give us money now." Note the prominent "Invest in Us" button at lower right.
Also, 10 tons of cargo is NOT a lot of capacity for something of this size. That's 20,000 pounds...while a C-17 can carry 169,000 pounds. A lot of that cargo capacity will be consumed by holding crew and the things needed to support them, as well.
So...in short, what you have is an airship that cannot be parked outside (you would not believe what wind will do to something this big but this light), that cannot go very fast, that cannot carry very much, that probably (given the pervasive use of carbon composites and Vectran in its construction) costs a shit-ton of money to build and repair, and that is made by a company that probably won't be in business much longer. Waaaaaaa hoo.