Why do tech companies even do this? Why can't everyone just agree on a standard and stick with it from the start instead of having a war that means us consumers who buy gear from the wrong side will suffer. No doubt there will be large dongle adapters between charging standards, but I bet an adapter that can handle 100+ kilowatts is pretty darn expensive.
I mean, the basic requirements for a plug are that it be mechanically sound and inexpensive to manufacture. It ought to have several conductor pins, filled in by order of amperage, so a 2 pin plug is 50 amp and a 4 pin plug is 100 amp and so on. The plugs for lower amperage would be the same size plastic mold, just missing the conductors for higher amperage. Not that hard to get right. It needs a data pin to do handshaking with the destination.
It's not worth fighting a war to get royalties, every electric car manufacturer has an incentive to use the standard used by the majority so everyone's vehicles can charge more places.