Re:Marketing for Developers (Score 5, Interesting)

I completely agree, not that it matters, but so would Mr.Humprey, DeMarco, Weinberg, and other legends in the software industry.

If your developers are detacthed from the end result of the "want" or "need" their work is trying to satisfy then they are incapable of making good business decisions. They become "code monkeys".

I prefer my staff of developers to think of themselves as entrepreneurial craftsmen. The combination of shrewed businessmen and artfull solutions providers.