Stopping email isn't the goal of Goodmail (Score 3, Insightful)

I'm not a big fan of this model. Still, it could help some people. Folks have complained that it won't stop companies like MSFT, The Gap, etc., from mailing because they'll have no problem paying for it. However... that's not the purpose of Goodmail. It's to make it so the dredge can't get in and make it so that if you do tell the sender to stop emailing you, after their email has nicely arrived in your inbox, your response will get processed and you'll stop getting their email. With the spammers there's no real or legally binding way to do that. With this model the senders will be easily and accurately identified and the processed of opting out structured and adhered to.