When the electric guitar was first invented, it was played just like an accoustic guitar but with amplification. Later, artists like Jimmy Hendrix came along and played it like it was a fundamentally different instrument. I think that a similar cycle is likely going on with the web, as the original article says. Like the electric guitar, the web has ways of "playing it" that are fundamentally different from the non-web counterparts. The best innovations have come and will come not from porting non-web faculties, but inventing new ones that could not exist without this medium.