Hardly the first. (Score 2, Informative)

Magnatune and AudioLunchbox also provide non-DRM formats (ALB has your choice of mp3 or Ogg Vorbis). ALB also frequently has sales, or gives away free songs, and while single tracks are normally a buck, whole albums don't go above $10. As others have pointed out, $10 a month is only a better deal if you actually do download at least ten tracks in that month. There just isn't that much good music out there -- better to pay only for what you do get, rather than what you might get.