Go back through the transcripts of EVERY Quarterly call and Keynote/Product/WWDC speech Tim Cook has given since he took over the helm from Steve Jobs...Cook has said, in pretty much the SAME TERMS, EXACTLY this same line. Every. Single. Time.
And what have we gotten?
* iPhones with bigger screens: Something the Android manufacturers had been doing for a few years before Apple, and something that would have been trivial for Apple's engineers to do. (In fact we knew, from various reports and Isaacson's Jobs book, that Apple had long been experimenting with MANY screen sizes, for years.) Chassis gets thinner, gains an unsightly camera bulge that Apple would have laughed at a year before if it showed up on a Samsung, battery life stays pretty much the same: inadequate.
* iPads with a smaller screen, and a bigger screen: see above
* an iPad Pencil: neat. (Had a pressure sensitive Wacom in 1994, so can't really get THAT excited. Everything old is new again, I suppose.)
* the Apple Watch: another response to another nascent Android-industry first; and product that a year after launch still does nothing appreciably better (and a lot worse) than the Android-ecosystem units.
* a Mac Pro: a "pro" computer that debuted to long manufacturing delays to replace a "pro" computer that Apple didn't bother to update for 3 years that hasn't been updated in over 18 months. Uh huh.
* Retina 27" iMacs: neat. Expensive.
* Retina 21" iMacs with 5400rpm 2.5" spinning drives, glued shut, and no expandable RAM: Uh huh.
* the one-port MacBook: charge your laptop or charge your battery-life-barely-decent iPhone. But not both. Charge your laptop or use an external monitor/projector. But not both. Or, buy this $80 dongle that weighs 1/4 the weight of the whole laptop. Uh huh. Oh, and EXPENSIVE. MUCH more $$$ than the ChromeBooks that K-12 is now buying...didn't the MacBook used to be an Ed Market target??
* a Mac Mini: same as the last, minus $100, with a 5400rpm 2.5" spinning drive, no expandable RAM. Slower than the year before's model. Uh huh. Now 18+ months old.
* no new Cinema Display. In fact, no new Display from Apple in several years. Despite improvements in Thunderbolt. (Oh, yeah, reminds me about that Mac Pro again.) What should I plug my MacBook Pro into again when I'm IN the office? Ahhh, a crap-ass HP or Dell monitor, gotcha.
* Bugs. Bugs. Bugs. Bugs. Bugs. At least 4 iterations of iOS and OS X that have each taken nearly 6 months to reach an acceptable level of "stability". Yet many people STILL can't seem to get Mail on OS X to display their messages correctly. Or notify them of new messages correctly. Or show messages in the correct folders. Or even show messages at all. Because email is "new", I guess. iOS updates that brick brand new iPhones' radios. iOS updates that disable hardware features. iOS updates that disable Wi-Fi. Bugs. A lot of bugs.
* Swift: cool. World can't have enough languages.
* Apple Music: I think I've seen this service before.
* iCloud: I think I've seen this service before. (Oh, and before you ask...NO, you can't merge your old iTunes account with your new iCloud account yet.)
* Apple Pay: don't know a single user who actually, uh, uses it.
* new versions of iTunes. Yeah. I'm just going to slowly walk away now...
I'm sure I'm missing something. But I really DO await all this magic sparkle fairy unicorn dust that Tim Cook is expecting Apple to fart out later this year. And next year's magic sparkle fairy unicorn dust fart will even be better! No doubt. Because he SAYS so.
Meanwhile, I spent 2 hours of my life today troubleshooting various Apple bugs for clients that Apple blames on every thing but Apple. Known issues. Apple software. Clearly...CLEARLY...not "a bug". "You're holding it wrong." Riiiiiight. I've been an Apple user since 1983. I sold Apple gear from 1989 until 1996. I worked for Apple in the early '90s. I've been working on Apple gear since. I have a hint for you all: that magic sparkle fairy unicorn dust they're farting out? Sometimes, at best, it is just hot air. You should HOPE it is just hot air. The downside is much worse.
(Look up the word 'hubris' in the dictionary.)