The sales training community at SalesPractice.com is now home to +1000 hand reviewed sales related articles written by over one hundred of America's top sales training authors, speakers and consultants. Paul McCord, best-selling author and leading authority on lead generation, provided article #1000 titled, "Do You Need to Fire Your Employer?".

One of the simplest ways to increase your productivity as a salesperson is to tune into your buyer's point of view. When you are in tune with your buyer you have empathy. This means that you can identify with and understand their situation, feelings, and motives. When you are in tune with your buyer everything you say or do seems to be right on the mark. The buyer gets the feeling that you really understand them and the road to a successful sale lights up like an airport runway. The opposite is