this statement....it was a pair of RV770 cores that AMD had to use in order to best the likes of NVIDIA's GeForce GTX 280....is false. im sorry to break it to yous but one 4870X2 mops the floor of even two GTX280's in sli. and dont try to say im just a whiny fan boy. this is not the case as i am running a 9600GT. i buy whats worth the money for the performance im getting. With that being said, ATI has been raping the market when it comes to price for performance for the last 2-3 years non stop. NVIDIA needs to get into the game and stop selling their inferior cards at such rediculous prices. If they make something that owns ATI's cards, well then they should at least make the price feasible. not dropping a 600+ price tag on it. thats not the way to sell a video card when u can get a 4870X2 for under 500 bucks. Come on NVIDIA, we're waiting for a real performance/bargain.