It's easy to be first to do something if you place enough arbitrary restrictions on what that something is.

Hey, you're the first user in this thread whose user id starts with 15680 to say THAT.

Personally I find it amazing that we still need "labels" and "publishers" for anything nowadays.

Think of production costs. All the money the production of a full album costs must come from somewhere. Traditionally, the labels do the funding.

Aside from the fact you can turn it off ( for now )

What if new PCs start shipping with this turned on by default?
Linux distros/*BSD/Random-Recovery-Tool are going to have a hard time convincing people to first go to the BIOS and turn it off.

What if Microsoft Windows refuses to start unless it is turned on, so the choice is either run Windows OR (this is an exclusive OR) run Linux/*BSD/Whatever. Those who use Windows as their primary OS sure don't want to switch any more.

void dwim(void); /* Do What I Mean (tm) */
/* no parameters - it knows what I mean */
/* no return value - it always succeeds */