This. Naively I hope that the days of Neuromancer/SnowCrash/Vurt/Ready Player One are upon us, tools and hardware are there to create immersive experiences that evolve gaming out of the pit it's in. Bought Titanfall for the kids - they got 2-3 days out of it before getting bored and going back to Minecraft, we don't need another Shiny Doom. Playground Tag games, even with giant robots, are fine for 5 mins but as a 40 something year old I yearn for something a little more cerebral - didn't seem to have any problems finding smart, challenging games as a kid on my speccy/C64/Amiga. The experiences today are pretty much the same as games in the early 90's just easier and prettier. Design by committee and market research gets you faster, prettier horses. The new renaissance will be led by the auteurs making 'experiences' out of and for the love of it, not from the study of analytics, and monetisation streams. System Shock, Elite, Civ, Myst. We started with benchmarks like Robotron, where the fuck did we go wrong?
Lawn? I remember when all this were fields.