Techies are what percentage of the population? (Score 1)

To say that your entire market is a technical oriented group haven't you already limited your appeal compared to, say, Britney Spears who's market is everyone under 60 (and some 60+ folks thanks to Viagra)?

Then isn't it feasible, if you're claiming your target market is a whopping 20-35% of the population that your record sales would be less than those of someone who targets the entire planet? Maybe Moby needs implants or something, now THAT would sell albums. Just ask Tommy Lee. ;)