Does anyone know what it was claiming to be a keygen for? That would be a likely lead as to who is responsible for the virus, assuming it was the software industry who released this.

Just throwing something out there for all you scoffers. Sure you may no like the game enough to buy it. But if it does succeed, it may well gather enough of a following (on top of the already cult like following) to merit another movie, or better yet, a second season. Just something to think about before you bash the brains out of this idea.