Smart companies will especially focus on marketing spend that they can measure closely, to track the return on investment.
If you've got a marketing channel that provably makes you a dollar in profit for every seventy-five cents spent, why would you ever stop putting money into it, as long as you've got the cash to spend?
When having to choose between monsanto and microsoft as the supreme example of an outright criminal corporation it's a tough choice.
Shouldn't DeBeers be in there somewhere?
I mean, AOL IM? I'm going to carry around one of these things so people can message me?
I wouldn't want it for that either. But perhaps Palm wants to sell this to college students. Or even high school students! If they can spend $300 for tennis shoes, they could be persuaded to buy (or beg their parents for) a Palm like this. "But Mom, I need it for school!"
Yes, portable messaging is also available via pagers and similar gadgets. What's different here (from the student's viewpoint) is a reason that might persuade the parents to pay for it.
Marriage is the sole cause of divorce.
