Adblock Plus developers to allow 'acceptable' ads

Roman Grazhdan writes: Developers of Adblock Plus, an award-winning add-on for Mozilla Firefox and Google Chrome boasting over 12,000,000 users, announced that starting from version 2.0 the extension would come with a white list of unobtrusive, privacy-respected ads. These will be allowed by default, users will still be able to block them by unchecking "Allow non-intrusive advertising". The developers say: "Only 25% of the Adblock Plus users seem to be strictly against any advertising".

What is this — betrayal of ideals of annoyance-free web or birth of independent authority for standards for advertisement?