Where this may do well (Score 1)

Bush villages in Alaska where the USPS already delivers at subsidized rates. Anyplace that's not near a large grocery store. I live less than a mile from Safeway and Costco -- so it won't impact me much unless I want to buy a case of Lucky Charms (they're magically delicious!) and Costco has those lame multipacs with 2 other cereals included.