Submission + - Leopard vs Vista 4: Naked Sales
Rockgod writes: "From the article:
Also from the article:The vast majority of PCs come with Windows pre-installed, and actually can't be sold without it. Leading PC hardware makers can't freely advertise PCs sold without Windows, or with an alternative OS such as Linux, without having to pay Microsoft significantly more for every other OEM license they ship. That's why all name brand PCs prominently repeat their own version of the cult-like phrase "Dell recommends Windows XP Professional," as if there were a choice in the matter and they thought it would be helpful to provide some guidance.
"Apple's current Get a Mac advertising campaign doesn't compare Mac OS X to Windows, it compares the complete experience of a Mac with that of a PC. After all, Windows is only half of what's wrong with the PC as a product. This strategy also allows Apple to highlight Mac advantages without specifically drawing attention to Windows, avoiding the common marketing mistake of inadvertently creating brand recognition for rival products.