Article thin on details, but this sounds a lot like Milorganite, which has been around for a bit...

I agree - my org supports customers across the US, and so many times we have to try different tricks to get equipment to work, and sometimes, nothing at all.

I work weekends shooting weddings for a studio in town. Plenty different from the day job, not the greatest pay, but challenging and fun to me.
Plus great excuse to invest in more photo gear :D
Reality though, it's taken a while for it to become profitable, but sticking to a budget along the way helps tons.

A simple WOOt! is in order I believe.