Actually the drugs are made by a single company in Italy is barred by EU regulations from selling it. You'd have to find equivalent drugs in the US. The problem is that SCOTUS blessed this cocktail in Baze v. Rees (2008) and all the states raced to switch to that process to reduce appeals. Now that part of that cocktail is unavailable, states are back to square one. Has nothing to do with PR or marketing.

"The Imperial Senate will no longer be of any concern to us. I've just received word that the Emperor has dissolved the council permanently. The last remnants of the Old Republic have been swept away." Grand Moff Wilhuff Tarkin[src] 35.3.5 http://starwars.wikia.com/wiki...

"Democracy is the worst form of government, except for all the others...." -Churchill

This is great news. There are only like 2 big radio conglomerates out there. They typically replay the same crap that the labels spoon feed them over and over again. Now, let's say they have to PAY to play that crap. Wouldn't it make sense to maybe play local stuff that doesn't cost a dime? Maybe it makes sense to play those albums that are not covered by the RIAA?

The best part is that if this is instituted it must be instituted across the board. They can't give radio stations breaks on a specific song over another. If they do, then this is payola. You can't pay radio stations to play your song. A discount on royalties is the same as paying them. Maybe we might hear some variety on the radio.

Again, another strategy not thought out to the logical conclusion.