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Microsoft

Submission + - EFF, Apache Side with Microsoft in i4i Patent Case

Submitted by msmoriarty
msmoriarty writes: Looks like Microsoft has gained some unlikely allies in its ongoing (and losing) i4i XML patent dispute case: the Electric Frontier Foundation and the Apache Software Foundation. The reason? Microsoft has decided the strategy for its Supreme Court appeal will be to argue that the standards of proof in patent cases are too high — this from a company that has thousands of patents it regularly defends. The EFF explains in a blog post why it decided to file the "friend of the court" brief on Microsoft's side.
Microsoft

Submission + - Microsoft Busting Its Own Browser+OS Myth (redmondmag.com)

Submitted by Anonymous Coward
An anonymous reader writes: Longtime Microsoft watcher Mary Jo Foley used her Redmond magazine column this month to point out that after years of arguing that the browser is "inextricably linked" to the operating system, the company's current push to get users to drop IE 6 for newer versions, plus IE's separate release schedule, are disproving its own argument. From the article: "Microsoft has insisted that its browser is part of Windows, and, ironically, that's coming back to haunt the company. Customers can mix and match different versions of IE with different versions of Windows.....But Microsoft has done very little to get this message out there. I'd argue this is because it makes plain the absurdity of the company's claims that IE is part of Windows."

Comment Better Marketing (Score 1) 1067

by RedmondChris (#32258590) Attached to: Steve Jobs Says PC Folks' World Is Slipping Away
While Apple does come up with some pretty spiffy innovations (some more practical than others), the reason why they have continued success relies largely on their advertising strategy. While watching a show the other night on NBC, there were at least 10 different Apple ads for the iPad and iPhone in an hour's time. In that same period of time, there was one commercial for Windows 7. (I personally find those "I made Windows 7" ads pretty damn annoying. Besides traditional ads, Apple uses product placement very well. One example is a recent episode of Modern Family, which revolved around the wife getting her husband a new iPad for his birthday.

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