Re:competition (Score 1)

Having Jessica Simpson say "google" on national TV might be a big thing for google but with Windows and Office being synonymous with operating system and word proc/spreadsheet etc for a vast majority of the customer base, I don't think Microsoft is worried about brand name recognition. They no longer need celebrities to say "Microsoft" on TV - everyone who matters knows about them already.

"Google" becoming a verb might actually be a bad thing for the company when they try to diversify into areas other than search, if the masses associate them only with web search.